My Cherry Pop

In the olden days, going out to town to shop meant walking down the boulevard and checking out a dozen of specialty stores for things like clothes, shoes, perfumes and accessories. With modern consumer culture though, businesses have evolved. Nowadays, if you want to look for anything and everything under the sun, your first stop would probably be the department store. For most of our consumer good needs, the department store would have the solution 9 times out of ten.

The capitalistic evolution of malls brought massive fortunes to people who were the first in the market and those who were innovative in doing business. This though was only possible in the beginning because they sourced their merchandise from small and specialized stores that were willing to be flexible in doing business in order to grow side by side with these entrepreneurs. When consumer goods mega corporations started forming though, building a multi-product entrepreneurial venture became significantly more difficult.