Tag: Filmmaking

  • What Branded Entertainment Means for Filmmaking

    What Branded Entertainment Means for Filmmaking

    Movies and television with brand-produced content are becoming more commonplace year over year. You’ll notice product placement all over television especially, where product placement can help fund productions or cut down on commercial breaks. It’s a double-edged sword. It can be difficult to work around branded content, but the rewards are tangible. More screen time…