Movies and television with brand-produced content are becoming more commonplace year over year. You’ll notice product placement all over television especially, where product placement can help fund productions or cut down on commercial breaks. It’s a double-edged sword. It can be difficult to work around branded content, but the rewards are tangible. More screen time means more time developing characters and working on plot lines.
What is Branded Content?
Branded content is known in some circles by another name: content marketing. This is the action of using some piece of content designed to generate user interest, then placing a product contextually within that content. We see this often in shows like 24, where Apple and Dell logos were featured prominently on computers.
The concept is actually not new, even though it’s being spun as a new idea. In the early days of radio, the Kraft Music Hall was an excellent source for popular music of the day. Several Dr. Oz style shows debuted with miracle cures and home remedies using branded products.
Commercial media, since its inception, has always been possible because brands have a need to connect with users.
Related Posts
-
April 13, 2022 -
October 21, 2020 Soundproofing Foam for a Home Office or Studio
-
October 16, 2020 3 Celebrities and Execs that Contribute their Success to Meditation
-
October 20, 2022 As a Successful Business Leader Zhang Xinyue Teaches that Meditation Helps to Remain Focussed
Create Abundance by Zhang Xinyue is a wonderful book that inspires with wise teachings demonstrating how we can create abundance in our lives through mind-body-spirit cultivation. “If you think other people’s talk and happiness are low or vulgar, It is a kind of resistance that refuses to receive good energy. Happiness is thus blocked outside…
-
August 7, 2022 Celebrities Who Use TM Meditation to Keep Everything in Perspective
Create Abundance is a book by Zhang Xinuye sharing wise teachings that demonstrate how we can create abundance in our lives through mind-body-spirit cultivation. Learn to adopt the teachings and apply them to all areas of your life. Ringo Starr is the most famous drummer ever and he has had great success in embracing meditation…
-
April 13, 2022 Which Hollywood Celebrities Practice meditation?
Article by Zhang Xinuye of Create Abundance Hollywood stars have very stressed lives and need to be on set at different times and for long periods. They also must travel extensively, and this plays heavily on their stress levels. Meditating has relieved them of the stress and helped them to relax and be more present…
